Writing for the Firms Building the Built Environment
Long-form thinking on marketing, web design, branding, talent, and growth — written for engineering, environmental, and construction firms. New articles published throughout the year.
Why Your Engineering Firm Keeps Losing Bids
Your firm has the technical capability. You've done the work before — similar scope, similar client type, similar complexity. Your proposal was thorough. You...
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The Engineer Recruiting Playbook: How Your Website Becomes Your Best Recruiter
You're turning down work because you can't staff it. Your recruiters are expensive and producing mixed results. Your best engineers are fielding LinkedIn mes...
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SEO for Engineering Firms: What Actually Works and What Doesn't
Most engineering firms that have tried SEO are skeptical of it. They hired an agency, paid a monthly retainer for six months or a year, got reports full of i...
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Why the Best Engineering Firms Don't Choose Between an Agency and an In-House Team
There's a question most engineering firm principals ask at some point: should we hire a marketing person or hire an agency? It feels like a binary choice — b...
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The 5 Pages Every Engineering Firm Website Needs (and What Most Get Wrong)
Every engineering firm website is different — different disciplines, different markets, different firm sizes. But after building dozens of AEC firm websites...
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Why Environmental Consulting Firms Struggle to Stand Out Online (and How to Fix It)
Environmental consulting is one of the most competitive corners of the AEC industry, and one of the hardest to market. The firms are technically excellent bu...
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Your Website Is Your Most Important Proposal
There's a moment in every pursuit that most engineering firms don't think about. It happens before the SOQ is written, before the interview is scheduled, bef...
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How to Evaluate an Agency for Your Engineering Firm Website Redesign
You've decided your engineering firm needs a new website. The current one is embarrassing — your team cringes when they share the URL with a prospect, recrui...
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The Reputation Gap: Why Your Construction Firm's Website Doesn't Match Your Work
Construction firms build impressive things. Hospitals, schools, bridges, mixed-use developments, industrial facilities. The work is tangible, visual, and oft...
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The Engineering Firm Branding Checklist: From Generic to Memorable
If you stripped your logo off your website and put a competitor's in its place, would anyone notice? For most engineering firms, the honest answer is no. The...
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What We've Learned Building Websites for 50+ Engineering Firms
After more than a decade of building websites exclusively for engineering, environmental, and construction firms, we've developed a pretty clear picture of w...
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You're Already on the Shortlist — You Just Don't Know It
Here's something most engineering firms don't realize: by the time you see an RFP or receive a call from a prospective client, you've already been evaluated....
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Why Engineering Firms Keep Hiring the Wrong Marketing Agency
If you run an engineering firm and you've tried working with a marketing agency before, there's a good chance it didn't go well. You're not alone. The patter...
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The Engineering Talent Crisis Is a Branding Problem
Every engineering firm principal we talk to has the same problem: they can't find enough good engineers. The talent shortage is real, it's getting worse, and...
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The Differentiation Problem: Every Engineering Firm Says the Same Thing
Open ten engineering firm websites in separate tabs. Read their homepages. Close the tabs. Now try to remember which firm was which.