Projects come from people who trust you: a client from five years ago, an architect you teamed with on a pursuit, a public works director who met your principal at a conference. Those relationships fade when the only contact is a holiday card and the occasional proposal.
Email is one of the most direct, cost-effective ways to stay in touch at scale. A well-run program shares the work and thinking your firm is proud of, reminds contacts what you do beyond the last project they hired you for, and prompts conversations before the next RFP is even written.
Email marketing is part of our Growth Marketing retainer, alongside channels like LinkedIn marketing that grow the audience email nurtures.
A regular newsletter featuring completed projects, technical insights, team news, and upcoming events. Written for busy technical readers: short, specific, and worth opening.
A water utility and a private developer shouldn't get the same email. We segment your list by market, service interest, relationship stage, and role so every message is relevant to the person reading it.
Short, automated sequences triggered by real events — a new website inquiry, a downloaded guide, contacts added after a conference — that introduce your firm and its capabilities without manual follow-up.
We grow a permission-based list from website sign-ups, events, and existing contacts, and keep it clean with regular hygiene and compliance with email regulations.
Talent pipelines need nurturing too. We build campaigns for past applicants, former interns, and firm alumni that keep your firm in mind when they're ready for their next move.
Email marketing runs monthly as part of a Growth Marketing retainer.
We audit your contact lists and any past email performance, set up or review your email platform, design branded templates, and connect tracking so every send can be measured.
The first newsletters go out on a set schedule and the first automated nurture sequence goes live. We watch deliverability and engagement closely as the list warms up.
We test subject lines, content, and timing, expand segments, and add sequences where they'll support business development or recruiting goals.
We report on email in the context of your broader marketing, so you can see how it contributes to business development, not just how many people opened it:
Open and click rates broken out by market and audience, showing which topics resonate with which clients.
Which emails drive readers to project pages, service pages, and careers.
Conversations, proposal requests, and replies that start from an email.
Growth, deliverability, bounces, and unsubscribes tracked over time.
How email works alongside SEO, ads, and LinkedIn in one monthly Growth Marketing report, with campaign tracking that ties activity back to results.
Email is how the content you create for SEO and LinkedIn reaches the people who already know you. All of it runs under one Growth Marketing retainer, with a single report showing how each channel contributes.
Yes, especially for staying connected with past clients, teaming partners, and prospects already in your pipeline. Engineering work is relationship-driven and buying cycles are long, so regular, useful contact keeps your firm in mind when the next project comes up.
Monthly or quarterly works for most AEC firms, depending on how much genuine news and insight you have to share. A schedule your team can sustain matters more than frequency. We recommend a cadence based on your content and your audience.
We work with the platform that fits your firm, including the marketing tools built into many CRMs. If you don't have one yet, we recommend an option based on your list size, integration needs, and who on your team will use it.
Contacts with an existing business relationship can generally receive relevant business email, but every message needs accurate sender information and a clear way to opt out under CAN-SPAM. We review your list sources and set up consent and unsubscribe handling properly before the first send.
Beyond opens and clicks, we track website visits from email, replies and inquiries, and how email contacts move toward proposals when your CRM allows it. Email results appear in the monthly Growth Marketing report alongside your other channels.
We'll look at your current contacts and communications and outline an email program that keeps your firm top of mind with the people most likely to hire you again.
